AI Insights · Timothy · July 2025
Top 5 Horror Games Performance in New Zealand, Q2 2025
Explore the performance trends of the top 5 horror games in New Zealand during Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the horror game genre in New Zealand saw diverse trends across the top 5 applications on a unified platform, according to data from Sensor Tower. Here's a closer look at how these games performed in terms of weekly downloads, revenue, and active users.
Identity V from NetEase Games showed fluctuations in weekly revenue, starting at around $2.3K and peaking at $2.6K by the end of June. Downloads varied, reaching a high of 93 in April, while active users maintained a relatively stable count, peaking at 886.
The Мystery Matters Adventure Game by Playrix experienced a gradual decrease in revenue, with a high of $2.5K early in the quarter and settling at $729 by the quarter's end. Downloads remained modest, peaking at 52, while active user numbers fluctuated, ending with an increase to 1.2K.
Game of Vampires: Twilight Sun from Dream Plus saw a varied revenue trend, starting at $1.4K and ending at $794. Despite having negligible downloads, it maintained a steady active user base, with slight fluctuations.
Tokyo Ghoul · Break the Chains by Funcat Games Limited, accessible here, witnessed a rise in revenue to $438 in early June, though it saw minimal downloads. Active users increased slightly, ending at 86.
Finally, Myths of Moonrise demonstrated a revenue increase towards the quarter's end, peaking at $348. Downloads remained low, while active user numbers showed a slight decline.
For more detailed insights into the performance of these and other applications, visit Sensor Tower.